Improve Your Practice
How to create, build, expand a successful hypnotherapy practice. To be successful, a practice requires a regular supply of new clients, therapeutic success and financial viability. This pack is designed with both the new and the established practitioner in mind, with methods and approaches that will help to build, improve and /or maintain a successful practice.
My background includes work in sales, accounts and business management followed by fifteen years as a teacher. Having been practicing as a Hypnotherapist for some twenty plus years, I am currently working with clients for thirty hours per week, using two offices. The pack is based upon personal experience and will help you to avoid many pitfalls, and save its cost again and again.
The IMPROVE YOUR PRACTICE is in the form of a checklist, and includes:
- Advertising - What? Where? When? Making it cost effective. Monitoring its effects.
- Telephone Answering - Machine or human answering service?
- Information Pack - What to include in order to make a good impact.
- Premises - Home Office? Commercial Office? Group practice premises? How much should you pay? What can you expect from your money? Multiple practices?
- Fees - What to charge, how to charge, how to make expensive fees affordable to your clients. Concessions?
- Luscher Colour Test - Its use, evaluation and benefits to rapport and therapy.
- Initial Consultation - Structuring that first meeting. Ways to build and maintain rapport. Initial interview and consent forms are included for you to copy or modify for use in your practice.
- Biofeedback - Simple and effective monitoring of trance and abreaction.
- Induction - A simple induction including the 'calm technique' (an anchor for future use)
Use of Backup Tapes
- Resources - Notes and useful addresses regarding stationary, Background Music, Cassettes, Cassette Copying and Labeling, Biofeedback machines etc.